Other sizing metrics are:
● Customer Acquisition Cost (CAC): The cost of acquiring a new customer, which helps understand the efficiency of your marketing efforts.
     •   CAC Formula: CAC = Total Customer Acquisition Costs / Number of Customers Acquired.
     •   Example: If your company spends ₹100,000 on marketing to acquire 100 new customers, your CAC would be ₹1,000.
● Customer Lifetime Value (CLTV): Represents the total revenue a customer generates throughout their relationship with your business.
     •   CLTV Formula: CLTV = Average Revenue per User (ARPU) x Average Customer Lifespan.
     •   Example: If your ARPU is ₹500 per month, and the average customer stays with you for 2 years (24 months), your CLTV would be ₹12,000.
● Market Share: Reflects your company's portion of the total market compared to competitors.
     •   Market Share Formula: Market Share = Your Company's Revenue / Total Market Revenue.
     •   Example: If your company generates ₹1 million in revenue in a month, and the total market revenue for your industry is ₹10 million, your market share would be 10%.
● Customer Acquisition Rate (CAR): Indicates the rate at which you acquire new customers over a specific period.
● Average Revenue Per User (ARPU): Represents the average revenue generated from each customer over a specific period.

Being 'investor-ready' means your startup is prepared to attract investment. It involves having a solid business plan, clear financials, a well-defined market opportunity, and a strong team. This demonstrates professionalism and increases your chances of success.

Best ways to track are:
● Burn rate: A crucial metric for startups. It measures the rate at which a company is depleting its cash reserves to fund operations.
● Gross Burn Rate: Total operating expenses over a specific period.
● Net Burn Rate: Total cash outflows minus cash inflows. Example: If a startup has ₹200,000 in monthly expenses and generates ₹50,000 in monthly revenue, the gross burn rate would be ₹200,000, and the net burn rate would be ₹150,000.

Essential Documents are:
● Executive Summary: A concise overview of your business, product, and market.
● Business Plan: A detailed roadmap outlining your strategy and financials.
● Pitch Deck: A presentation summarizing your business for investors.
● Financial Statements: Audited financials or well-constructed projections.
● Legal Documents: Incorporation documents, capitalization table, etc.

The investors asks for these question:
● Market Opportunity: Investors will assess the size and potential of your target market.
● Product/Service: They'll evaluate your product's uniqueness and roadmap.
● Financial Projections: They will scrutinize your revenue model and burn rate.
● Team Expertise: They'll ask about your team's capabilities and experience.
● Go-to-Market Strategy: Investors want to understand how you'll acquire customers.

A successful pitch deck tells a compelling story about your business. It should include:
●Your logo, vision, and mission
●The problem you're solving
●Your solution and how it works
●Market analysis and competitive landscape
●Your team and business model
●Your financial projections and funding requirements